Before you get too excited let us take a moment to educate you and address some very important but fundamental information that can help you capitalize and maximize the effectiveness of every News Release you issue.

1. When To Issue A News Release Through LeatherPages.com

We strongly recommend that you only issue a News Release to notify the leather industry and media about any “news” that is “newsworthy”. You should assess the viability of your News Release before you start and you should also consider when it is appropriate to issue a News Release. A News Release may be issued when you:

The purpose of the News Release is to help connect your company with consumers, the leather industry and media. It is important to realize that even if your company News Release meets the above criteria, there is no guarantee that the leather industry and media will be receptive or use your News Release. This is why it is critical to write compelling and newsworthy releases. It is also important to realize that issuing a News Release that is not newsworthy may result in a lack of interest in your future News Releases. So remember, News Release are meant to be informational and NOT advertisements.

2. Building Your News Release

The content that you include in your release, as well as the way the release is written, will play an important role in the success of your News Release. If it is boring it probably will not get read. If it is advertising, it definitely won't get read. Your News Release should capture the attention of the leather industry and imagination of the editors, journalists and writers that use this service as an industry sector resource for their work. Remember, you are directly responsible for the success of your press release and that is why you should build your News Release to address the following:

3. Compose Your News Release With Our Online Template

When you are ready to compose your News Release, login to our News Release tool and follow the template. We recommend you compose your News Release in your favorite word processor, using layout in the template we provide for you. Once you have written your News Release, proofread, spell-check and edit it and then simply cut and paste the contents from your word processor into the fields provided in our template. Double and triple check to ensure that your News Release content has being copied in its entirety. It is that simple! Remember: You bear all responsibility for the content, accuracy and liability for your press release.

4. Distribution of Your News Release

Once you are absolutely sure that the contents on the new release template are complete and accurate, you can submit your News Release but pressing the submit button. Your News Release submission will be automatically formatted in the standard new release format, reviewed and forwarded to members of leather industry and media. We will also include your News Release on the LeatherPages.com News Release area as well as in our email newsletter distributions. Remember: This is a FREE LeatherPages.com service that is helping provide sector members with increased visibility and growth opportunities. DO NOT ABUSE THIS SERVICE.

LeatherPages.com will not distribute any press release that, at its sole discretion, it deems to be inappropriate for this service or not leather industry specific. Such News Releases include improperly formatted releases, News Releases posted by distributors of network marketing organizations or News Releases that look and read like advertisements.